It looks like the semantic web is about to gain traction with the Yahoo! Search open platform that was announced last month. In summary, Yahoo! is hoping to spread the use of semantic web standards by supporting microformats and RDF – promising enhanced search results for content adhering to such standards.
And with this promise of an enhanced search presence will come the marketing need for publishers to create content that capitalises on this. Just as SEO emerged as an industry all of its own, I expect Semantic Web Optimisation to emerge as an industry all of its own in the very near future.
[Before submitting this post, I quickly searched on the topic (yes – I appreciate the irony of having used Google!) and came across this article – essentially saying the same thing as me above. But please can we not fall into the trap of applying version numbers after “Web” for every evolution in web technology that occurs!]